Our shopping trend and culture
It has been said that one is what he sees, watches and feeds on but also one can be what his buying habit and culture is. Most often will always find our supermarkets floors highly occupied by shoppers be it on good or harsh economic times. Human beings thirst for satisfaction never ends and the cycle affects everyone of us irrespective of our ages.
The youth in our society form a potential market target for manufacturers of various products in our stores. Majority of product advertisers try to lure the youth into buying their products which is done with an effort to win acceptability by these group. A kind of youth group aged between 18 – 25 years do have a peculiar shopping habit.
Their peculiarity is observed in the general trend among them of their more willingness to spend than save. This is brought about by them making impulse purchases or simply spending beyond their means. The difficulty of balancing wants versus needs is a problem experienced by nearly all but the most adversely affected group are the youths.
Our shopping should be inspired by more on what we need and less on what we want. A disciplined shopper will be able to comfortably handle the dilemma of taking this and leaving that because he would for example draw a list of things he wants to purchase giving him an opportunity to stick to it. Mostly one will purchase according to priority of need and getting the most important things first and later getting the other less important.
Because of the pressure to keep up with other’s lifestyles, the youth are forced to make purchases that do lack strategy and plan hence going about spending beyond their means. This trend is detrimental to their future life which has to be guarded and if they won’t start to save now then they are destroying their future lives. The habit of impulse buying is not new in our society and many can attest that at one point they made an impulse purchase of a product.
Ran Kivetz a Professor of Marketing at Columbia Business School has done extensive research on consumer psychology and argues that consumers’ brains lack a line that separate spending from saving. He further asserts that people instead practice a certain amount of thrift so that they can justify blowing a large sum frivolously.
Do a comparison of prices
Different stores offer varying prices of the same commodity and doing a spot check on the product prices will aid one with economic justice whereby you save that additional extra shilling. For one to effectively do price comparison, patience and will is required of the person who is so conscious of his shopping habit and living within a budget. Most merchandisers do have products on offer which in a way help in saving. Be curios and visit the shelves with products. Within the supermarkets products are displayed to give customers ease of finding them making shoppers appreciate the time they had.
The youth in our society form a potential market target for manufacturers of various products in our stores. Majority of product advertisers try to lure the youth into buying their products which is done with an effort to win acceptability by these group. A kind of youth group aged between 18 – 25 years do have a peculiar shopping habit.
Their peculiarity is observed in the general trend among them of their more willingness to spend than save. This is brought about by them making impulse purchases or simply spending beyond their means. The difficulty of balancing wants versus needs is a problem experienced by nearly all but the most adversely affected group are the youths.
Our shopping should be inspired by more on what we need and less on what we want. A disciplined shopper will be able to comfortably handle the dilemma of taking this and leaving that because he would for example draw a list of things he wants to purchase giving him an opportunity to stick to it. Mostly one will purchase according to priority of need and getting the most important things first and later getting the other less important.
Because of the pressure to keep up with other’s lifestyles, the youth are forced to make purchases that do lack strategy and plan hence going about spending beyond their means. This trend is detrimental to their future life which has to be guarded and if they won’t start to save now then they are destroying their future lives. The habit of impulse buying is not new in our society and many can attest that at one point they made an impulse purchase of a product.
Ran Kivetz a Professor of Marketing at Columbia Business School has done extensive research on consumer psychology and argues that consumers’ brains lack a line that separate spending from saving. He further asserts that people instead practice a certain amount of thrift so that they can justify blowing a large sum frivolously.
Do a comparison of prices
Different stores offer varying prices of the same commodity and doing a spot check on the product prices will aid one with economic justice whereby you save that additional extra shilling. For one to effectively do price comparison, patience and will is required of the person who is so conscious of his shopping habit and living within a budget. Most merchandisers do have products on offer which in a way help in saving. Be curios and visit the shelves with products. Within the supermarkets products are displayed to give customers ease of finding them making shoppers appreciate the time they had.
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